Date:March 26, 2015


Workshop on Strategic Design for Micro-Business Ideas in Model Town Park

An interdisciplinary workshop organised by the Annemarie-Schimmel-Haus (German Cultural Centre Lahore) for the students and graduates of all design and related subjects from March 16 – 24, 2015 at the Schimmel-Haus Lahore conducted by Prof. Dr. Brigitte Wolf and Gwendolyn Kulick.

Following universities will participate in the workshop:

  1. ITU (Information Technology University)
  2. LUMS (Lahore University of Management Sciences)
  3. NCA (National College of Art)
  4. BNU (Beaconhouse University)

This workshop aims to create awareness that design strategy can be applied to most situations around us. It introduces participants to tools and methodologies to explore and develop business opportunities within a highly frequented public park. After spending time at the location, observing, interacting with visitors and already existing business people, students will analyze the situation and define business opportunities based on the ‘Business Model Generation’ concept. They will develop products, services and communication strategies based on consumer understanding and the delivery of constantly good quality.